Social network developed for Portuguese GSM/UMTS mobile operator Optimus Telecomunicações, S.A.
Mainly targeted at young, active consumers across Portugal, the platform closely integrates mobile services with the web providing exclusive features for subscribers.
In addition to the base functions provided by Mingle platform, this project includes several new features.
Innovative communication allowing the users to communicate using their cellphone without revealing their numbers:
- Mobile phone or website originated SMS and MMS
- Click to dial, allowing social network peers to start a mobile phone call from the website
- SMS to dial, allowing mobile phone calls to be started by SMS
Viral paid services using premium SMS services and direct billing:
- Virtual goods market
- Virtual collections
- Penny bid auctions
- “Pay-per-click” games